Madonna Mania

2009 Silver Awardee for Most Integrated Campaign

The Most Integrated Campaign Award is given to the campaign that has most effectively utilized both the internet and mobile platforms demonstrated by a creative, breakthrough manner with remarkable advancement in business performance. The Madonna Mania Campaign for Smart Communications, where Entertainment Gateway Group (EGG) did the mobile and web components, won the Silver Award for this category.

The campaign was the launching pad for Madonna´s Hard Candy album in 2008 and has successfully utilized both traditional and new media. The service generated approximately 200,000 downloads and Php3.3Million gross revenues for both Smart and Globe (where the service was made available months after the launch).

Globe´s 3-Way Asenso Connect

2009 Finalist in Best Innovative Boomerang

The Best Innovative Boomerang award is given to the most innovative use of applications, technology or platform in achieving business results. Globe´s 3-Way Asenso Connect, where Entertainment Gateway Group (EGG) did the mobile and web components, was a 2009 finalist for this category.

3-Way Asenso Connect allows Department of Labor and Employment (DOLE), Philippine Overseas Employment Administration (POEA) and Overseas Workers Welfare Administration (OWWA), to extend their services to Filipinos 24/7 by making information on job opportunities, OFW assistance and worker rights and benefits accessible in 3 ways:

1. SMS (Text POEA or DOLE to 2917)
2. Call (Dial 2917 from your Globe/TM line)
3. Web (www.dole2917.com.ph)

For the first 3 months since 3-Way Asenso Connect was launched, the service has generated about 18,000 subscribers, 100,000 SMS hits, 30,000 calls and 1,700 web inquiries.


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